the idea people! – Medium

the idea people!

ZGC March: A Month Of New Launches

March — the month of closures. You probably tallied your books, documented reports, reconciled accounts, and now are reflecting on the…

4d ago

ZGC March: A Month Of New Launches

4d ago

We Don’t Generate Followers, We Cultivate Fans

Imagine launching a brand. You pour your heart into it, set up a sleek Instagram page, and wait. You get some likes, and maybe a few…

Mar 18

We Don’t Generate Followers, We Cultivate Fans

Mar 18

Navigating the Cultural Shift & Narrative in the Beauty Industry

Once upon a time, brands had all the power. Brands played on underlying gaps, needs, or mass beliefs to sell their products. They shaped…

Mar 7

Navigating the Cultural Shift & Narrative in the Beauty Industry

Mar 7

To All The Brands We’ve Loved (For 11 Years And Counting)

Eleven Years.

Mar 4

To All The Brands We’ve Loved (For 11 Years And Counting)

Mar 4

Finance With a Twist: How We Bought mPokket First Campaign To Life!

When you think of instant personal loans, what comes to mind? Numbers, interest rates, fine print? But what if a FinTech brand could feel…

Feb 27

Finance With a Twist: How We Bought mPokket First Campaign To Life!

Feb 27

The Psychology of Design: How to Make Brands Irresistible (Like a Great First Date)

Love at First Sight — The Branding Chemistry

Feb 15

The Psychology of Design: How to Make Brands Irresistible (Like a Great First Date)

Feb 15

Behind the Scenes of Crafting a Robust Identity for Greenway Mobility

Some projects push you out of your comfort zone, and this was one of them. When Greenway Mobility set out to carve a name for its…

Feb 5

Behind the Scenes of Crafting a Robust Identity for Greenway Mobility

Feb 5

The Dark Side of Storytelling: Where the Line Blurs

The Zero Point

Jan 24

The Dark Side of Storytelling: Where the Line Blurs

Jan 24

How Social Media Can Be a Game-Changer for Startups in India, Even in 2025

The Zero Point

Jan 22

How Social Media Can Be a Game-Changer for Startups in India, Even in 2025

Jan 22

In The Sea of Network Agencies, How Does a Regional Agency Thrive?

Hey there, business owners and budding entrepreneurs! Let’s dive into the world of marketing. Think of it like chess — each move matters…

Jan 21

In The Sea of Network Agencies, How Does a Regional Agency Thrive?

Jan 21

the idea people!

the idea people!

The idea people are equipped with a clear design thinking to employ a human centric problem solving approach to create experiences.

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