7 RESOLUTIONS BRANDS NEED TO CONSIDER IN 2023
2 min readJan 2, 2023
As the new year approaches, it’s important for advertising and marketing brands to take a step back and reflect on their strategies and goals. Here are 7 resolutions that brands should consider making in 2023:
- Don’t just sell a product, sell an experience: Sell an experience rather than just a product, by offering exceptional customer service, hosting events or workshops, or creating engaging content that resonates with and adds value to their target audience’s lives.
- Brand Message > Brand Aesthetics: Prioritize creating a clear and compelling brand message that aligns with consumer values and showcases your unique identity over aesthetics.
- Give back to society: Consumers look for brands that have a positive impact on society and the environment. Consider using your platform to give back to the community through charitable partnerships, volunteering, and eco-friendly practices, and focus on promoting sustainability in your marketing efforts.
- Create & uphold individuality: In today’s crowded marketplace, it’s essential to stand out & differentiate yourself from the competition. Focus on creating a strong and unique brand identity that sets you apart & resonates with your target audience.
- Don’t push your consumers to buy your products: While it’s important to promote your products and services, you should avoid pushing your customers to make a purchase. Instead, focus on showcasing the value of your products & encourage customers to make an informed decision.
- Measure and analyze performance: In order to determine the effectiveness of your marketing tactics, make an effort to regularly measure and analyze the performance of the campaigns to make an informed decision for future campaigns.
- Explore new technologies: Embrace new technologies, including virtual and augmented reality, chatbots, and AI-powered marketing campaigns, to reach our target audience more effectively.
By making these resolutions, advertising and marketing brands can position themselves for success in the new year and beyond.