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the idea people!

the idea people!

What’s Next for Indian Digital Advertising?

“India is, the cradle of the human race, the birthplace of human speech, mother of history, the grandmother of legend, & great grandmother…

5 min readMay 25, 2023

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What’s Next for Indian Digital Advertising?

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the idea people!

7 RESOLUTIONS BRANDS NEED TO CONSIDER IN 2023

As the new year approaches, it’s important for advertising and marketing brands to take a step back and reflect on their strategies and…

2 min readJan 2, 2023

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7 RESOLUTIONS BRANDS NEED TO CONSIDER IN 2023

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the idea people!

THE EVOLUTION OF BRAND NARRATIVES FOR FESTIVE CAMPAIGNS

It’s probable that as you read this, you’re still reeling from the holiday craziness which is a constant in India, with numerous festivals…

2 min readNov 14, 2022

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the idea people!
in
Zero Gravity Communications

5 Insane Benefits of Video Marketing in 2021

5 Insane Benefits of Video Marketing in 2021

6 min readSep 23, 2021

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5 Insane Benefits of Video Marketing in 2021

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the idea people!
in
Zero Gravity Communications

5 Copywriting Essentials You Must Know for Social Media Marketing

Nowadays, social media has become an integral part of business promotions. Whenever any business goes digital, the first thing they do is…

4 min readAug 23, 2021

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5 Copywriting Essentials You Must Know for Social Media Marketing

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the idea people!
in
Zero Gravity Communications

The Origin of an idea or just a fleeting thought ?

How can something that lives as a permanent tenant in our brains get little to no attention?

2 min readJul 26, 2021

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The Origin of an idea or just a fleeting thought ?

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the idea people!
in
Zero Gravity Communications

Content Marketing — The Ultimate Guide for the Year 2021

In these digitally advanced times, every organization wants to opt for one or the other type of digital approach to widen their business…

4 min readJul 16, 2021

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Content Marketing — The Ultimate Guide for the Year 2021

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the idea people!
in
Zero Gravity Communications

5 Tips of Build a Digital Marketing Strategy

With the emergence of COVID-19, there has been a sudden shift in the business world and this has made the marketers and agencies anticipate…

4 min readJul 9, 2021

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5 Tips of Build a Digital Marketing Strategy

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the idea people!
in
Zero Gravity Communications

HERE’S HOW I MANAGED TO ESCAPE DOOM SCROLLING

By Isha Solanki

3 min readJul 8, 2021

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HERE’S HOW I MANAGED TO ESCAPE DOOM SCROLLING

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the idea people!
in
Zero Gravity Communications

New Bombshell feature “Guides” by Instagram! Is it the end of the carousel era?

Recently Instagram Announced new featured called Guides. Testing began last week for wellness influencers, organisations, and publications.

2 min readMay 27, 2020

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New Bombshell feature “Guides” by Instagram! Is it the end of the carousel era?

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the idea people!

the idea people!

The idea people are equipped with a clear design thinking to employ a human centric problem solving approach to create experiences.

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